Get ready to turn up the heat in your kitchen and your playlists! Hip-Hop legend and the original Human Beatbox, Doug E. Fresh, has teamed up with McCormick® to drop a fire track and music video. Why, you ask? To celebrate two epic milestones: McCormick’s first bottle redesign in almost four decades and the golden anniversary of hip-hop itself!
Get ready to turn up the heat in your kitchen and your playlists! Hip-Hop legend and the original Human Beatbox, Doug E. Fresh, has teamed up with McCormick® to drop a fire track and music video. Why, you ask? To celebrate two epic milestones: McCormick’s first bottle redesign in almost four decades and the golden anniversary of hip-hop itself!
Fresh Beats and Fresh Flavors
Doug E. Fresh, a Hip-Hop Hall of Fame inductee and BET Hip-Hop Awards Icon, is bringing the sizzle with an original song that’s all about cooking up beats and eats. The track features the sounds of the kitchen, like sizzling spices and the snap of McCormick’s new SnapTight™ lids. “I’m back in the kitchen, cooking up some hot new sounds to introduce McCormick’s new red caps,” said the hip-hop icon. “Music and cooking are two of my biggest passions, and this collab lets me explore both!”
Doug E. Chef in the House!
Hold up, it doesn’t stop at the music. Doug E. Fresh is also hosting an exclusive cooking class in New York on September 14, 2023. Selected guests will get to cook alongside the legend himself and taste the magic of McCormick® seasonings.
On the menu?
A mouth-watering Spiced Cod with Mashed Plantains, y’all! We’re talking about a blend of garlic powder, thyme, crushed red pepper, and more, seared to perfection.
A Milestone Year
Giovanna DiLegge, Vice President Marketing at McCormick, couldn’t be more thrilled. “It’s a privilege to partner with such a cultural pioneer during this milestone year for the hip-hop community,” she said. “We’ve seen Doug E. Fresh transform into Doug E. Chef on Instagram, and now we’re bringing his culinary skills and beats to celebrate our own landmark year.”
New Look, Who Dis?
For the culture, McCormick has also revamped its iconic red cap bottles for the first time in nearly 40 years. These new bottles feature SnapTight™ lids that audibly seal to keep those essential herbs and spices fresh. So now you can find your faves like cinnamon, garlic powder, and paprika in a brand-new fit.
Check out the music video below.
